Tourist attraction
How to develop B2B for your tourist attraction
Define a travel trade strategy
A focused travel trade strategy and business plan help tourist attractions translate their identity and strengths into a focused commercial approach. This provides direction for market positioning, distribution and future growth.
Activate the right partnerships
Success in the travel industry depends on working with the right partners. By connecting attractions with relevant niche partners in national and international travel networks, new opportunities for collaboration, product bundling and distribution are created.
How Travalue adds value
Travalue leverages an extensive national and international network within the travel industry to support tourist attractions in expanding their reach and creating commercial opportunities. From the tourist attraction perspective, Travalue assists with:
- Co-creating a tailored business plan together with the tourist attraction (e.g. tour companies, museums, sites and local experiences)
- Identifying strategic market opportunities and target segments
- Connecting tourist attractions with relevant niche partners in the travel industry
- Facilitating partnerships that support sustainable and profitable growth
Partnering with the travel trade opens up opportunities to grow your brand and boost bookings. Let’s explore how.
Travel trade insights
Built on 25+ years experience in travel industry
Market access
Powered by a network of 5,500+ connections
Benelux specialist
Expertise in the Dutch and Belgian travel markets