Destination Marketing Organisation (DMO)
B2B travel trade strategy for DMOs
Position your destination
A clear tourism vision for your destination, aligned with a strong presence in the right international markets, reinforces your destination’s identity and competitiveness. Strategic connections ensure your story reaches the right audiences and creates lasting relevance.
Managing visitor flows
Balanced tourism starts with attracting the right visitors, not just more visitors. A strong positioning in the travel trade contributes to better distribution across regions and seasons.
Creating economic value
Tourism becomes truly valuable when it strengthens the local economy. By aligning your destination with the right travel trade partners, visitor demand translates into sustainable revenue and long-term impact for local businesses and communities.
How Travalue adds value
Travalue supports DMOs in developing and executing an effective B2B Travel Trade strategy.
From destination perspective, Travalue assists with:
- Building strategic partnerships
- Increasing international visibility
- Connecting local partners to relevant distribution channels
- Implementing targeted promotional campaigns
- Representing the destination nationally and internationally
Extensive knowledge of the international travel industry and strong network accelerate market access and collaboration. Interested in an objective benchmark? Let’s talk about it.
Travel trade insights
Built on 25+ years experience in travel industry
Market access
Powered by a network of 5,500+ connections
Benelux specialist
Expertise in the Dutch and Belgian travel markets